Flipping rejection into adoration.
Creating a fanbase without spending a cent.
Conquering a fear, finding enduring relevance.
Closing the gap between awareness and sales.
Launched multiple first generation products in interventional cardiology.
Introduced the world's first satellite phone network.
Customer insights, strategy and creative for launch of new powertool platform.
Strategy and brand platform for global launch of new stent technology.
Developed messaging platforms for new and existing audience segments.
Led all aspects of brand creative development.
Creative for launch of Boost, Soundcloud and Deezer platform extensions.
Created the disruptive 'fearless wins' platform for network security company Unisys.