Flipping rejection into adoration.
Conquering a fear, finding enduring relevance.
Creating a relationship without spending a cent.
Settling a debate so the real work can get done.
Closing the gap between awareness and sales.
Cracking open a valuable differentiator.
Redefining the role of the department store.
Created an internal communications platform defining the purpose of Ikea.
Re-imagined how 'value' can be expressed in-store.