Rediscovering a brand's swagger.
Building the case for distribution.
Reversing a share decline by defining a role.
Broadened usage occasion from primarily day-time to 'Bacardi by night'.
Identified taste trends and unmet markets, in developing a stream of new product innovations.
Created the long-running and hugely successful 'how to speak Australian' campaign.
Created a long-running, Effie-winning program for Cool From Nestea.
Created the 'Play. It's good for you' platform for Purina's premium Beneful brand.
Developed architecture and positions for Beam's tequila portfolio.
Developed the positioning for the launch of the revolutionary Via instant coffee.