Persuasion Arts & Sciences A creative consultancy

Florida is now home to a brand new Orchard Supply Hardware store, and there are more to roll out over the next few months. Retail is details, and we have had the fortune to touch a lot of them – from design to activation to digital to the in-store Muzak script.

Orchard store number one is launched.

Florida is now home to a brand new Orchard Supply Hardware store, and there are more to roll out over the next few months. Retail is details, and we have had the fortune to touch a lot of them – from design to activation to digital to the in-store Muzak script.

Brendon Schrader of marketing consulting innovators Antenna was intrigued enough with our creative brand consulting model, he invited us in for a Q and A. You can read the results right here.

Getting grilled by Antenna.

Brendon Schrader of marketing consulting innovators Antenna was intrigued enough with our creative brand consulting model, he invited us in for a Q and A. You can read the results right here.

Ten years ago three ad agency vets founded an effort to address the ills in the advertising industry: Bloat, sloth, ignorance of data, and creativity sitting on the sideline waiting for its chance to make things pretty. It’s been a hell of a ride. Cheers!

Persuasion’s tenth birthday.

Ten years ago three ad agency vets founded an effort to address the ills in the advertising industry: Bloat, sloth, ignorance of data, and creativity sitting on the sideline waiting for its chance to make things pretty. It’s been a hell of a ride. Cheers!

We’ve just landed an important strategic assignment with JELD-WEN, one of the biggest players in the door and window industry. It’s an incredibly complex business, so we’re getting our very best brain cells ready for this one.

The biggest name in windows is…?

We’ve just landed an important strategic assignment with JELD-WEN, one of the biggest players in the door and window industry. It’s an incredibly complex business, so we’re getting our very best brain cells ready for this one.

If you’re not growing, your falling behind, right? In that spirit, we put a lot of attention into further education for our team. Over the next year Dion will be attending Studio/E at the James Hill Library, a course in entrepreneurial thinking and action.

Persuasion leader attends Studio/E.

If you’re not growing, your falling behind, right? In that spirit, we put a lot of attention into further education for our team. Over the next year Dion will be attending Studio/E at the James Hill Library, a course in entrepreneurial thinking and action.

For our fourth Nice Ride season, we’ve created a campaign designed to redraw the map of Minneapolis Saint Paul, from one of miles and cars, to one that measures the city using minutes on a bike. Go get out into the nice weather, willya?

This summer, we’re so #nicerideable.

For our fourth Nice Ride season, we’ve created a campaign designed to redraw the map of Minneapolis Saint Paul, from one of miles and cars, to one that measures the city using minutes on a bike. Go get out into the nice weather, willya?

We’re now fortunate to have the giant brain of David Sigel in our workspace. David joins from Fallon, where he was leader on many of that agency’s most important brands, such as BMW and Citi. David’s new company is called Sheepdog. Congrats, David.

Welcome, David Sigel.

We’re now fortunate to have the giant brain of David Sigel in our workspace. David joins from Fallon, where he was leader on many of that agency’s most important brands, such as BMW and Citi. David’s new company is called Sheepdog. Congrats, David.

We’re thrilled to announce that we’ve been selected by Orchard Supply Hardware to help launch their first stores on the East Coast. Orchard has a compelling and really different product. We’ll be working hard to make sure Floridians get it.

Look out, Florida.

We’re thrilled to announce that we’ve been selected by Orchard Supply Hardware to help launch their first stores on the East Coast. Orchard has a compelling and really different product. We’ll be working hard to make sure Floridians get it.

Medtronic has been saving and improving lives for decades. They’re an incredible company, with some mind-blowing technology. It’s our honor to be helping them with positioning for an important new global product launch.

A world changer comes to Persuasion.

Medtronic has been saving and improving lives for decades. They’re an incredible company, with some mind-blowing technology. It’s our honor to be helping them with positioning for an important new global product launch.

Re-joining us after a time spent wandering is designer extraordinaire Ben Hribar, and his boutique consultancy Special Project. Ben is a talented guy, and has excellent taste in NFL teams (ie Go Packers!) We look forward to teaming up on good stuff.

Welcome back, Ben Hribar.

Re-joining us after a time spent wandering is designer extraordinaire Ben Hribar, and his boutique consultancy Special Project. Ben is a talented guy, and has excellent taste in NFL teams (ie Go Packers!) We look forward to teaming up on good stuff.

In the spirit of the holidays, and, really, in the spirit of our entire business year, we threw our doors open for an “agency” party with a difference. Clients, collaborators, and even competitors, joined us for an evening of nibbles, tipples and laughter.

We do holiday parties right.

In the spirit of the holidays, and, really, in the spirit of our entire business year, we threw our doors open for an “agency” party with a difference. Clients, collaborators, and even competitors, joined us for an evening of nibbles, tipples and laughter.

And not just anybody. One of America's top tool brands has just named us to a confidential positioning assignment for their latest power tool technology. We're looking forward to getting to work, and to keeping all of our digits.

Someone trusts us with power tools.

And not just anybody. One of America's top tool brands has just named us to a confidential positioning assignment for their latest power tool technology. We're looking forward to getting to work, and to keeping all of our digits.

Another new face at Suite 200 is Ulli Applebaum, inventor of Positioning Roulette and founder of brand strategy company First The Trousers. He and his partners will be adding their considerable brain cell count to the collective cleverness.

Welcome, Ulli Applebaum.

Another new face at Suite 200 is Ulli Applebaum, inventor of Positioning Roulette and founder of brand strategy company First The Trousers. He and his partners will be adding their considerable brain cell count to the collective cleverness.

Congratulations to Marvel Citizen, who have grown quickly in our collaborative work space and our now leaving the nest for their own swanky offices. Looking forward to seeing more great work from you guys in the future.

They grow up so fast.

Congratulations to Marvel Citizen, who have grown quickly in our collaborative work space and our now leaving the nest for their own swanky offices. Looking forward to seeing more great work from you guys in the future.

Two of the most talented people in the Twin Cities are launching their new thing from our collaborative space. We’ll love them up while we can, coz Mike and Dennis of fetrowryan are bound for big things. Congrats and welcome, fellas.

Welcome, ex-Olson brain-trust.

Two of the most talented people in the Twin Cities are launching their new thing from our collaborative space. We’ll love them up while we can, coz Mike and Dennis of fetrowryan are bound for big things. Congrats and welcome, fellas.

This has been a passion project for us and our many collaborators. We’re excited and beyond proud to finally launch this bold, beautiful expression of Waldorf education. Hopefully it helps ensure future generations of curious, creative people.

The new smart.

This has been a passion project for us and our many collaborators. We’re excited and beyond proud to finally launch this bold, beautiful expression of Waldorf education. Hopefully it helps ensure future generations of curious, creative people.

Yes, that’s right. The Smithsonian Office of Policy and Analysis. We’re going to be working together on an important project coming out of the United States Department of Agriculture. Not only are we honored, we’re looking forward to some behind-the-scenes tours of Washington DC.

Our new team-mate. The Smithsonian.

Yes, that’s right. The Smithsonian Office of Policy and Analysis. We’re going to be working together on an important project coming out of the United States Department of Agriculture. Not only are we honored, we’re looking forward to some behind-the-scenes tours of Washington DC.

We’re proud to reveal the new brand created for the education initiative of Minneapolis Foundation. Minnesota Comeback is all about where we’ve been (trailing the nation in the educational opportunity gap) and where we’re going (30,000 rigorous, relevant school seats by 2025). Yeah!

Announcing Minnesota Comeback.

We’re proud to reveal the new brand created for the education initiative of Minneapolis Foundation. Minnesota Comeback is all about where we’ve been (trailing the nation in the educational opportunity gap) and where we’re going (30,000 rigorous, relevant school seats by 2025). Yeah!

It’s summer at last, and to mark the occasion, we are launching an alter-ego for our client Nice Ride. Yes, it's a decidely not-nice, rat-rod inspired mean machine (actually, there will be two of them) named Gnarly Ride. Thanks to Andrew Beckman for the gnarly art.

Grrr. It’s a #gnarlyride.

It’s summer at last, and to mark the occasion, we are launching an alter-ego for our client Nice Ride. Yes, it's a decidely not-nice, rat-rod inspired mean machine (actually, there will be two of them) named Gnarly Ride. Thanks to Andrew Beckman for the gnarly art.

You might notice a new designation on our Linkedin profiles. (Like you look at them all the time.) Mark and Dion have been invited to join the Tattoo Network of Expertise, an elite global collection of strategists, creatives and luminaries. We look forward to the collaboration/s.

We have been Tattoo-ed.

You might notice a new designation on our Linkedin profiles. (Like you look at them all the time.) Mark and Dion have been invited to join the Tattoo Network of Expertise, an elite global collection of strategists, creatives and luminaries. We look forward to the collaboration/s.

Inventor, entrepreneur, digital strategist, design thinker, Stanford d-school master Joseph Rueter is moving in to our space. Even our white boards may not be big enough to capture all the thinking. Welcome Joseph.

It’s Joseph Reuter.

Inventor, entrepreneur, digital strategist, design thinker, Stanford d-school master Joseph Rueter is moving in to our space. Even our white boards may not be big enough to capture all the thinking. Welcome Joseph.

We’re excited to welcome to our collaborative workspace the stylish inhabitants of Carbon Collective. Merick and Meredith do beautiful, thoughtful work for their impressive list of clients.

Environmental design is here.

We’re excited to welcome to our collaborative workspace the stylish inhabitants of Carbon Collective. Merick and Meredith do beautiful, thoughtful work for their impressive list of clients.

Capping off a string of wins, we’ve been entrusted with a crucial project from the Minneapolis Foundation – an all-hands-on-deck effort to close the opportunity gap in Minneapolis schools. We’re thrilled to have been selected against tough competition. Now let’s get this done.

An important win.

Capping off a string of wins, we’ve been entrusted with a crucial project from the Minneapolis Foundation – an all-hands-on-deck effort to close the opportunity gap in Minneapolis schools. We’re thrilled to have been selected against tough competition. Now let’s get this done.

We’re excited to get going on a new strategic assignment for a small, local company called CHS. Oh, wait, make that ‘Fortune 100 company called CHS.'

Welcome, CHS.

We’re excited to get going on a new strategic assignment for a small, local company called CHS. Oh, wait, make that ‘Fortune 100 company called CHS.'

One of the most remarkable businesses in the country has chosen Persuasion to help think through some particularly complex marketing issues. It’s an honor, a privilege, and our brain cells are ready to go.

Thanks, Marvin Windows and Doors.

One of the most remarkable businesses in the country has chosen Persuasion to help think through some particularly complex marketing issues. It’s an honor, a privilege, and our brain cells are ready to go.

Here’s a nice interview with Mary Haugh, Business Director for Persuasion. Mary explains our philosophy around creativity and business, and our approach to problem-solving. Thanks Todd Nelson for the questions.

Our Mover and Shaker Mary Haugh.

Here’s a nice interview with Mary Haugh, Business Director for Persuasion. Mary explains our philosophy around creativity and business, and our approach to problem-solving. Thanks Todd Nelson for the questions.

Thanks to Tom Wicka and team for the trust. We’re about to kick off a strategic project for Novu Health and Wellness, a brilliant Minneapolis-based start-up. Look for great things from these guys.

Novu and Persuasion mind-meld.

Thanks to Tom Wicka and team for the trust. We’re about to kick off a strategic project for Novu Health and Wellness, a brilliant Minneapolis-based start-up. Look for great things from these guys.

We’ve been working on this one for a long time. Uncovering the purpose that drives Lowe’s, and will drive them in the future has been such an honor. It was unveiled during Robert Niblock’s key note speech at Lowe’s NSM.

A purpose invented, or uncovered?

We’ve been working on this one for a long time. Uncovering the purpose that drives Lowe’s, and will drive them in the future has been such an honor. It was unveiled during Robert Niblock’s key note speech at Lowe’s NSM.

We’re understandably excited to be reunited with our friends at Cue and the team at Sonos. We already have Sonos fuelling the creativity at our office. We’re looking forward to returning the favor.

Sonos turns it up to 11.

We’re understandably excited to be reunited with our friends at Cue and the team at Sonos. We already have Sonos fuelling the creativity at our office. We’re looking forward to returning the favor.

An interview with the Business Journal uncovers a story from our past that explains why we insist on understanding the business underpinnings of any project. Thanks to Janice Bitters for dropping by.

What makes us tick?

An interview with the Business Journal uncovers a story from our past that explains why we insist on understanding the business underpinnings of any project. Thanks to Janice Bitters for dropping by.

Here's some more love from MinnPost on our work with Nice Ride. If enough people say it's summer, it will become summer, right?

Bring on summer, MinnPost.

Here's some more love from MinnPost on our work with Nice Ride. If enough people say it's summer, it will become summer, right?

Bringing creativity to business is our passion, and we shared some of that perspective with the next generation of creative problem solvers at Miami Ad School in our Industry Heroes presentation "Survive 35 Years In Advertising With Your Dignity Intact." Thanks Kristen and crew.

Industry Hero at Miami Ad School.

Bringing creativity to business is our passion, and we shared some of that perspective with the next generation of creative problem solvers at Miami Ad School in our Industry Heroes presentation "Survive 35 Years In Advertising With Your Dignity Intact." Thanks Kristen and crew.

To further our mission of uniting creativity and business, Mary Haugh has joined us as Business Director. Mary has deep experience advising marketers, and she's already made incredible contributions to our clients here at Persuasion. Welcome, Mary!

Big news: we have a Business Director.

To further our mission of uniting creativity and business, Mary Haugh has joined us as Business Director. Mary has deep experience advising marketers, and she's already made incredible contributions to our clients here at Persuasion. Welcome, Mary!

Thanks to all who packed the house for "Heel, Creativity." Most major Twin Cities marketers were there, plus a host of up-and-comers. The reviews were roundly enthusiastic. So by popular demand, we're now taking requests for repeat performances.

50 marketers, now more creative.

Thanks to all who packed the house for "Heel, Creativity." Most major Twin Cities marketers were there, plus a host of up-and-comers. The reviews were roundly enthusiastic. So by popular demand, we're now taking requests for repeat performances.

MinnPost marketing writer John Reinan collared us prior to our AMA presentation "Heel, Creativity" to see if we could spill some secrets on why and how creativity can have a greater impact on business. Resistance was futile, as you will see.

Persuasion forced to confess.

MinnPost marketing writer John Reinan collared us prior to our AMA presentation "Heel, Creativity" to see if we could spill some secrets on why and how creativity can have a greater impact on business. Resistance was futile, as you will see.

Learn how creativity is the engine for personal and business growth, and get practical tips on how to have a more productive relationship with creativity. Oh, and knock back a glass or two of wine. Co-hosted by the Minnesota AMA.

See our AMA presentation, live.

Learn how creativity is the engine for personal and business growth, and get practical tips on how to have a more productive relationship with creativity. Oh, and knock back a glass or two of wine. Co-hosted by the Minnesota AMA.

For any AMA members, here's an interview with Persuasion founder Dion Hughes, where he shares his views on the role creativity should play in business, and how marketers can build their own creative skills.

Persuasion interview in Marketing Insights.

For any AMA members, here's an interview with Persuasion founder Dion Hughes, where he shares his views on the role creativity should play in business, and how marketers can build their own creative skills.

There's a new face in our collaborative work space - it's Travis Olson. Travis joins us all from mono, where he was one of the founders. His new venture Acre is a design company focussed on innovation and helping people make change.

Welcome Travis Olson.

There's a new face in our collaborative work space - it's Travis Olson. Travis joins us all from mono, where he was one of the founders. His new venture Acre is a design company focussed on innovation and helping people make change.

We recently took part in a Habitat For Humanity build with client Lowe's. In five hours, a slab in Charlotte became something resembling a home. Our favorite part was seeing the delighted prospective owner. Thanks Lowe's for the invite.

Persuasion co-creates with Lowe’s.

We recently took part in a Habitat For Humanity build with client Lowe's. In five hours, a slab in Charlotte became something resembling a home. Our favorite part was seeing the delighted prospective owner. Thanks Lowe's for the invite.

How can creativity have a greater impact on business? We're sharing our thoughts November 1st with the American Marketing Association in a members-only webinar. Should be fun.

Persuasion presents ‘Heel, Creativity.’

How can creativity have a greater impact on business? We're sharing our thoughts November 1st with the American Marketing Association in a members-only webinar. Should be fun.

We're thrilled to welcome long-time friend and collaborator Paul Isakson to our space. Paul is a digital strategist, brand innovator, writer, and deep thinker. It's getting pretty smart around here.

Hello, new roomie. It’s Paul Isakson.

We're thrilled to welcome long-time friend and collaborator Paul Isakson to our space. Paul is a digital strategist, brand innovator, writer, and deep thinker. It's getting pretty smart around here.

Every year the creative industry contorts itself into an act of simultaneous back-patting and hand-wringing. Yes, awards matter, but not for the reason you might think. Forbes asked us to weigh in.

Does Cannes matter?

Every year the creative industry contorts itself into an act of simultaneous back-patting and hand-wringing. Yes, awards matter, but not for the reason you might think. Forbes asked us to weigh in.

We sat down with the business writer from The Star Tribune to discuss creativity, impacting business, and our alternative to the advertising agency.

Big ideas, small office.

We sat down with the business writer from The Star Tribune to discuss creativity, impacting business, and our alternative to the advertising agency.

Fast Company says we're "advertising-industry players." But our process has applications outside of advertising. Such as forcing a business out of a narrow "either/or" mindset. Read on.

Making faster, smarter business decisions.

Fast Company says we're "advertising-industry players." But our process has applications outside of advertising. Such as forcing a business out of a narrow "either/or" mindset. Read on.

Yes, creativity makes for smarter business decisions. In "Decisive" by Chip and Dan Heath, our creative process is held up as a powerful way to "explode narrow-frame thinking." And we just thought we were coming up with lots of good ideas.

Persuasion in Heath Brothers’ bestseller.

Yes, creativity makes for smarter business decisions. In "Decisive" by Chip and Dan Heath, our creative process is held up as a powerful way to "explode narrow-frame thinking." And we just thought we were coming up with lots of good ideas.

We're excited to announce a new addition to our bustling collaborative workspace - Chad Hancock and his brand design practice Amateur. You can see his thoughtful, beautiful work here.

Welcome to our collaboration, Chad Hancock.

We're excited to announce a new addition to our bustling collaborative workspace - Chad Hancock and his brand design practice Amateur. You can see his thoughtful, beautiful work here.

We're big believers in finding the insights in data. That's one of the ways creativity can impact business. And that's why we're so happy Jay Schaefer of Circlebox Research has agreed to join our collaboration. Welcome Jay!

Persuasion welcomes another kindred spirit: Jay Schaefer.

We're big believers in finding the insights in data. That's one of the ways creativity can impact business. And that's why we're so happy Jay Schaefer of Circlebox Research has agreed to join our collaboration. Welcome Jay!

We work best when we're around smart, inspired people. That's the idea behind our new work space. It's open plan, completely modular, democratic, and designed for the airing and sharing of ideas.

Our machine for creative collaboration opens for business.

We work best when we're around smart, inspired people. That's the idea behind our new work space. It's open plan, completely modular, democratic, and designed for the airing and sharing of ideas.