These are the two conditions under which I will buy your product. Either:

ONE.

I notice it,

I need it,

I can afford it,

I like how it looks/feels/smells/sounds/tastes,

I like how it makes me look/feel/smell/sound/taste,

I haven’t been disappointed by it in the past.

I like the people who made it better than I like the people who made some competing product.

or…

TWO.

I just feel like it.

………………….

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