Some advice on branding, from a dusty old book children’s book.

We’ve been targeting audiences for too long. Alan Wolk puts brands in their place.

If brands are social beings, they might just have to start behaving themselves.

Being an expert in anything emerging means you still don’t really know what you’re talking about.

Why being honest about your brand’s imperfections is the only way to go.

The Brand Gap. And how to close it.

Linkedin job titles, and what they say about the direction of our business.