Do you suffer from Brand Cringe?

May 22nd, 2008 by Dion Hughes

Do you suffer from Brand Cringe?

There’s a nasty virus going around your creative department. Will you catch it?


When the message is a service

May 15th, 2008 by Dion Hughes

When the message is a service

What happens when an ad in the most traditional sense of the word is actually useful?


In praise of the ball-peen hammer

May 14th, 2008 by Dion Hughes

In praise of the ball-peen hammer

Devito/Verdi knows how to swing one.


“What’s wrong” isn’t always right

May 13th, 2008 by Dion Hughes

Looking on the bright side for inspiration.


Pre-roll hits all the wrong buttons

May 1st, 2008 by Dion Hughes

Pre-roll hits all the wrong buttons

Repeating the sins of advertising past


Touchpoint Palace

May 1st, 2008 by Dion Hughes

Touchpoint Palace

A snarky review of the brand lushness that is W Hotel.