Comments on: 3 reasons why award shows are crucial http://persuasionism.com/?p=922 Truth and imagination for all brandkind. Sun, 05 Sep 2010 13:58:37 +0000 http://wordpress.org/?v=2.7.1 hourly 1 By: Anthony Butler http://persuasionism.com/?p=922&cpage=1#comment-165 Anthony Butler Wed, 02 Sep 2009 02:27:33 +0000 http://persuasionism.com/?p=922#comment-165 Just found this thread First thing I noticed on fireman trophy–he's got his foot on the bottom rung. If it was an ad trophy, he's be clinging to it with both hands.... Dion Hughes-Speaking of recognition for your work, how does it feel knowing that 15 years later Fosters still can't find anyone or anything to top your "how to Speak Australian" campaign. Their only 'solution' was to hire another Australian (again working for an American agency) to "manage" the re-execution of your idea. I dunno, if the Commonwealth Bank can hire Goodby to do their ads (I think they are one of the best 3 agencies in the world and it's still a dumb idea) why aren't they tossing this biscuit to their pals at Droga 5? Just sayin' arb: Just found this thread

First thing I noticed on fireman trophy–he’s got his foot on the bottom rung. If it was an ad trophy, he’s be clinging to it with both hands….

Dion Hughes-Speaking of recognition for your work, how does it feel knowing that 15 years later Fosters still can’t find anyone or anything to top your “how to Speak Australian” campaign.

Their only ’solution’ was to hire another Australian (again working for an American agency) to “manage” the re-execution of your idea.

I dunno, if the Commonwealth Bank can hire Goodby to do their ads (I think they are one of the best 3 agencies in the world and it’s still a dumb idea) why aren’t they tossing this biscuit to their pals at Droga 5?

Just sayin’

arb:

]]> By: Dion Hughes http://persuasionism.com/?p=922&cpage=1#comment-135 Dion Hughes Fri, 26 Jun 2009 18:09:26 +0000 http://persuasionism.com/?p=922#comment-135 vinny, that is genius. well earned, too, i'm sure. vinny, that is genius. well earned, too, i’m sure.

]]> By: Dion Hughes http://persuasionism.com/?p=922&cpage=1#comment-134 Dion Hughes Fri, 26 Jun 2009 18:08:37 +0000 http://persuasionism.com/?p=922#comment-134 hi ruth. i reckon quite a few of us would discover that what we thought was good wasn't, and that we'd wasted a lot of money, and a lot of our own precious time. and then, there'd be a corresponding correction of people delighted to find out that they were not hacks after all. effectiveness awards. oh yes, i have a few of those that were down to how well the submission was written. only trouble is, of course, i can't tell which ones. thanks for stopping by. hi ruth. i reckon quite a few of us would discover that what we thought was good wasn’t, and that we’d wasted a lot of money, and a lot of our own precious time. and then, there’d be a corresponding correction of people delighted to find out that they were not hacks after all.
effectiveness awards. oh yes, i have a few of those that were down to how well the submission was written. only trouble is, of course, i can’t tell which ones.
thanks for stopping by.

]]> By: vinny warren http://persuasionism.com/?p=922&cpage=1#comment-133 vinny warren Thu, 25 Jun 2009 21:10:36 +0000 http://persuasionism.com/?p=922#comment-133 http://giannottistudios.com/images/trophy2.jpg http://giannottistudios.com/images/trophy2.jpg

]]> By: ruth http://persuasionism.com/?p=922&cpage=1#comment-132 ruth Thu, 25 Jun 2009 21:01:11 +0000 http://persuasionism.com/?p=922#comment-132 Hello Dion. Sign me up for the ideal world in point 3. Like you, I have a love/hate feeling about award shows. I love them because everyone deserves a pat on the back for a job well done. We work with some amazing people in this business who tirelessly come up with brilliant solutions. It's not up to us to judge what motivates them to win (altruism vs. ego). I hate them because sometimes the criteria for that job well done, gets lost. People would be scared of an award that would be a true measure- one that is rooted in the mission, the message and the results equally. Oh yeah, and then there's politics. How many times have you heard, "We didn't win cuz so & so was judging". And then there's the submission of the agency version vs. what actually aired or the it ran once in Des Moines on cable winners. Even the more marketing-driven awards aren't perfect as how well you can tell a story plays heavily on whether or not you win. That's the stuff that gets old. Thanks for getting the dialog going....hope you are well. Hello Dion.

Sign me up for the ideal world in point 3. Like you, I have a love/hate feeling about award shows. I love them because everyone deserves a pat on the back for a job well done. We work with some amazing people in this business who tirelessly come up with brilliant solutions. It’s not up to us to judge what motivates them to win (altruism vs. ego).

I hate them because sometimes the criteria for that job well done, gets lost. People would be scared of an award that would be a true measure- one that is rooted in the mission, the message and the results equally.

Oh yeah, and then there’s politics. How many times have you heard, “We didn’t win cuz so & so was judging”. And then there’s the submission of the agency version vs. what actually aired or the it ran once in Des Moines on cable winners. Even the more marketing-driven awards aren’t perfect as how well you can tell a story plays heavily on whether or not you win. That’s the stuff that gets old.

Thanks for getting the dialog going….hope you are well.

]]> By: Dion Hughes http://persuasionism.com/?p=922&cpage=1#comment-131 Dion Hughes Thu, 25 Jun 2009 19:29:21 +0000 http://persuasionism.com/?p=922#comment-131 Thanks David. It's okay to be a hater of award shows... i'm a hybrid myself. "Hate something > change something" to quote a past award-winner. but let me counter your counter: 1. the internet is great at showing stuff from all over. it's not great at all at agreeing on what is most worthwhile, at setting a higher bar. the best it can do is popularity, and that's only a single component within what makes a certain piece of work inspiring. 2. yes, we're a bunch of babies. and a part of that is annoying, a part of that is exactly why we're useful. the child-like mind. it's why we are what we are. as dave trott once said, or maybe paraphrased from somewhere else, "insecurity is a great battery to plug into." 3. no, firemen do not get awards... actually, maybe they do, but that's not what gets them excited about their jobs. they run to a fire, they put it out, the effect of their efforts is immediate and self-evident. a copywriter gets an idea out into the world... and... and... ? In most cases, we have no idea if it worked or not. if it had any effect whatsoever on anything. for an insecure person (see point #2) that's unbearable. Therefore: award shows! Thanks David. It’s okay to be a hater of award shows… i’m a hybrid myself. “Hate something > change something” to quote a past award-winner.
but let me counter your counter:
1. the internet is great at showing stuff from all over. it’s not great at all at agreeing on what is most worthwhile, at setting a higher bar. the best it can do is popularity, and that’s only a single component within what makes a certain piece of work inspiring.
2. yes, we’re a bunch of babies. and a part of that is annoying, a part of that is exactly why we’re useful. the child-like mind. it’s why we are what we are. as dave trott once said, or maybe paraphrased from somewhere else, “insecurity is a great battery to plug into.”
3. no, firemen do not get awards… actually, maybe they do, but that’s not what gets them excited about their jobs. they run to a fire, they put it out, the effect of their efforts is immediate and self-evident. a copywriter gets an idea out into the world… and… and… ? In most cases, we have no idea if it worked or not. if it had any effect whatsoever on anything. for an insecure person (see point #2) that’s unbearable. Therefore: award shows!

]]> By: David Burn http://persuasionism.com/?p=922&cpage=1#comment-130 David Burn Thu, 25 Jun 2009 18:34:02 +0000 http://persuasionism.com/?p=922#comment-130 I don't like to think of myself as a hater, but I will offer some counter weight to your arguments... 1- seeing the work from around the world - that's what the Internet is for! 2- ad peeps are insecure - so what? ad peeps need to grow up a little, if you ask me 3- awards shows as measurement for one's contributions - do firemen get awards for saving people's asses, or doctors, or accountants? see point #2 I don’t like to think of myself as a hater, but I will offer some counter weight to your arguments…

1- seeing the work from around the world - that’s what the Internet is for!

2- ad peeps are insecure - so what? ad peeps need to grow up a little, if you ask me

3- awards shows as measurement for one’s contributions - do firemen get awards for saving people’s asses, or doctors, or accountants? see point #2

]]> By: Dion Hughes http://persuasionism.com/?p=922&cpage=1#comment-129 Dion Hughes Thu, 25 Jun 2009 16:46:39 +0000 http://persuasionism.com/?p=922#comment-129 that's true. in fact that's about as simple as it can be. we all need famous examples of whatever it is we do, in order to have common frames of reference. whether as something to emulate or avoid. that’s true. in fact that’s about as simple as it can be. we all need famous examples of whatever it is we do, in order to have common frames of reference. whether as something to emulate or avoid.

]]> By: Tim Brunelle http://persuasionism.com/?p=922&cpage=1#comment-128 Tim Brunelle Thu, 25 Jun 2009 16:42:25 +0000 http://persuasionism.com/?p=922#comment-128 Dion! Very much agree with your three points here. To the first point, how many times has a client called their creative team to discuss what's won that year at Cannes or One Show? Might that not spur a very useful conversation around style, tone, expectation and intent which lead to more efficient creative development and production in the future? I think it would, and for that reason alone find tremendous value in award shows--they provide a reason to talk about the business of art, or the art of business. Tim Dion!

Very much agree with your three points here. To the first point, how many times has a client called their creative team to discuss what’s won that year at Cannes or One Show? Might that not spur a very useful conversation around style, tone, expectation and intent which lead to more efficient creative development and production in the future? I think it would, and for that reason alone find tremendous value in award shows–they provide a reason to talk about the business of art, or the art of business.

Tim

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