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	<description>Truth and imagination for all brandkind.</description>
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		<title>For once, an inspiring Super Bowl</title>
		<link>http://persuasionism.com/?p=1084</link>
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		<pubDate>Mon, 08 Feb 2010 16:11:29 +0000</pubDate>
		<dc:creator>Dion Hughes</dc:creator>
		
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		<description><![CDATA[The biggest challenger brand on Super Bowl Sunday was... ?]]></description>
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		<title>Oh, how they hate advertising</title>
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		<pubDate>Tue, 29 Dec 2009 16:46:13 +0000</pubDate>
		<dc:creator>Dion Hughes</dc:creator>
		
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		<description><![CDATA[Every year, thousands of your customers demonstrate just how much they despise advertising.]]></description>
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		<title>How to speak authentic</title>
		<link>http://persuasionism.com/?p=1041</link>
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		<pubDate>Thu, 12 Nov 2009 17:16:58 +0000</pubDate>
		<dc:creator>Dion Hughes</dc:creator>
		
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		<description><![CDATA[A short history of Foster's beer, and a sharp lesson for the future.]]></description>
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		<title>Delight is in the timing</title>
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		<pubDate>Thu, 22 Oct 2009 17:43:22 +0000</pubDate>
		<dc:creator>Dion Hughes</dc:creator>
		
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		<description><![CDATA[A pizza restaurant wins fans by knowing how to keep a secret. And when to let it slip.]]></description>
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		<title>Thinking strategically</title>
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		<pubDate>Wed, 21 Oct 2009 16:22:42 +0000</pubDate>
		<dc:creator>Dion Hughes</dc:creator>
		
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		<description><![CDATA[A primer given to students at Miami Ad School, as well as Minneapolis College of Art and Design.]]></description>
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		<title>The two immutable conditions for purchase</title>
		<link>http://persuasionism.com/?p=930</link>
		<comments>http://persuasionism.com/?p=930#comments</comments>
		<pubDate>Wed, 14 Oct 2009 17:31:37 +0000</pubDate>
		<dc:creator>Dion Hughes</dc:creator>
		
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		<description><![CDATA[Turns out it's really, really simple.]]></description>
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		<title>Big, yes. But dumb?</title>
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		<pubDate>Tue, 13 Oct 2009 18:16:29 +0000</pubDate>
		<dc:creator>Dion Hughes</dc:creator>
		
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		<description><![CDATA[Don't count the BDA out yet. Or ever.]]></description>
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		<title>The only thing worse than being talked about is&#8230;?</title>
		<link>http://persuasionism.com/?p=932</link>
		<comments>http://persuasionism.com/?p=932#comments</comments>
		<pubDate>Tue, 13 Oct 2009 16:53:29 +0000</pubDate>
		<dc:creator>Dion Hughes</dc:creator>
		
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		<description><![CDATA[Kleenex Brand Tissue - a brand that doesn't want to be a part of your conversation.]]></description>
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		<title>3 reasons why award shows are crucial</title>
		<link>http://persuasionism.com/?p=922</link>
		<comments>http://persuasionism.com/?p=922#comments</comments>
		<pubDate>Thu, 25 Jun 2009 16:12:30 +0000</pubDate>
		<dc:creator>Dion Hughes</dc:creator>
		
		<category><![CDATA[Blog]]></category>

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		<description><![CDATA[One of them you've heard before. Two of them, not so much.]]></description>
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		<title>Notes to self</title>
		<link>http://persuasionism.com/?p=889</link>
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		<pubDate>Mon, 22 Jun 2009 14:38:28 +0000</pubDate>
		<dc:creator>Dion Hughes</dc:creator>
		
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		<description><![CDATA[Some maxims for our modern world. Suitable for framing, tattooing across foreheads etc.]]></description>
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