For once, an inspiring Super Bowl

February 8th, 2010 by Dion Hughes

For once, an inspiring Super Bowl

The biggest challenger brand on Super Bowl Sunday was… ?


Oh, how they hate advertising

December 29th, 2009 by Dion Hughes

Oh, how they hate advertising

Every year, thousands of your customers demonstrate just how much they despise advertising.


How to speak authentic

November 12th, 2009 by Dion Hughes

How to speak authentic

A short history of Foster’s beer, and a sharp lesson for the future.


Delight is in the timing

October 22nd, 2009 by Dion Hughes

Delight is in the timing

A pizza restaurant wins fans by knowing how to keep a secret. And when to let it slip.


Thinking strategically

October 21st, 2009 by Dion Hughes

A primer given to students at Miami Ad School, as well as Minneapolis College of Art and Design.


The two immutable conditions for purchase

October 14th, 2009 by Dion Hughes

The two immutable conditions for purchase

Turns out it’s really, really simple.


Big, yes. But dumb?

October 13th, 2009 by Dion Hughes

Big, yes. But dumb?

Don’t count the BDA out yet. Or ever.


The only thing worse than being talked about is…?

October 13th, 2009 by Dion Hughes

The only thing worse than being talked about is...?

Kleenex Brand Tissue - a brand that doesn’t want to be a part of your conversation.


3 reasons why award shows are crucial

June 25th, 2009 by Dion Hughes

3 reasons why award shows are crucial

One of them you’ve heard before. Two of them, not so much.


Notes to self

June 22nd, 2009 by Dion Hughes

Notes to self

Some maxims for our modern world. Suitable for framing, tattooing across foreheads etc.